C++ Builder, databases, and Images Oh My

Hello,
I have been using C++ Builder to construct a program that take user input and pull info from a database. So far it works great with text.
I was wondering what I need to do exactly, to input bitmaps into my blob fields, so I can add graphics to the data that is brought out of the database to the screen.
I have heard of some people just inserting the path to the image. And others putting the whole image in the database it self.
I haven't found anything on the internet that gave me any help, in other that is a little harder to put in images in a database.
I need to know how to input Image into Column 6, Row 27.

Thank you