html links to form

Does anyone know if it's possible to link from html to a particular record in form view in access 97? The database and html are on an intranet. This would be the ideal solution but if not is there some way of getting the same functionality? the idea is to click on a certain location on the web page and certain details from the database to be shown regarding that location. I was thinking of maybe exporting to html but is this dynamic if the data in the DB changes? Thanks for any help.
Tim
looking around it seems like using ASP would be the only feasible solution... would people agree with this? also do you need anything extra for asp to work or can i just code the asp into a webpage and it'll automatically work with the database without additional software, thanks again