parse error, unexpected T_STRING on line 13

Hello,
i'm pretty good at html,...but it seems when I get to PHP, i'm all thumbs haha I keep getting this parse error, and i have no clue why, i thought it was becuase of commas at first, but I escaped them, so that wasn't it,...i'm resorting to online help because i'm gonna shoot myself in the face if i dont get it figured out haha, please help :-)

here's my code: (a bit lengthy, but i posted the whole part i'm needing changed just to be sure):

*edit, code taken off*

I found out the problem, it was not only the 's it was the program itself taking them out for some reason, eh, thats ok.

Ever heard of formatting?

Anyway, your prob is that on multiple places in the text there are unescaped apostrophes.
Replace those by \' and it should work.
I found:
-Moore's (twice)
-website's
-customers'

Regardless of that, I'd insert some linebreaks (\n) in the string at least, and probably split it up a bit, this is completely unreadable.