iPod Price Cut: Apple's Watching Its Back (NewsFactor)

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February 25th, 2005, 03:06 PM

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iPod Price Cut: Apple's Watching Its Back (NewsFactor)

NewsFactor - The rush for Apple's (Nasdaq: AAPL) new flash-based music player -- the iPod Shuffle -- created a backlog of orders several weeks long. The profits generated by holiday sales of all iPod models helped Apple to a record-breaking year. So why slash prices on the immensely popular iPod Mini now? Because Apple sees the handwriting on the wall, according to Yankee Group's Mike Goodman.

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