Directing new user to specific page of website

Hi again!
OK, what code do big name websites use to direct a user to a specific page of their website without the user having to go to the homepage? For example, with special promotions they usually advertise a link such as www.bigcompany.com/amazingproduct, however, the page which relates to this amazing product is located in something like www.bigcompany.com/thisyearsstuff/morestuff/stuffwewanttogetridof/amazingproduct_240.htm, and they don't really put the latter link on the sales blurb!
I am using a meta refresh for that purpose, like this;
<META HTTP-EQUIV="Refresh" CONTENT="0;URL=http://www.mycompany.com/0cashbackshops/CasbackshopsIF.php"> <META NAME="GENERATOR" CONTENT="Mozilla/3.0Gold (Win95; I) [Netscape]"> and I have just called it a name without the extension name like 'fundraising'
However, it's a bit slow and the user knows they are being redirected. I need something a bit more slick if there is such a thing. I see this all the time especially when the url changes in the address bar of the browser before the page forms.

I imagine they are using Apache mod_rewrite or mod_redirect. If you have an Apache server you can put lines into the httpd.conf or htaccess file to show "friendly" URLs, rather than the "messy" looking paths.

Thanks Mittineague, It's sometimes really difficult to solve problem when you don't know where to start looking!

Would it be similar to this code in the htaccess file.
RedirectMatch ^/fundraising http://www.mycompany.com/0cashbackshops/CasbackshopsIF.php?

But where amongst this rather sad looking 16 lines of code!

I have managed to sucessfully do the rediection using
redirect permanent /fundraising http://mydomain.co.uk/0cashbackshops/CashbackshopsIF.php
in the .htaccess file, however there are other issues to be resolved now posted in the correct Web Sever Configuration forum.